TIGERMAMAS

The brand (with a former name) had been built around AIP protocol and the goal was to expand and re-position it to be for a broader audience— as well as build a brand able to accommodate a range of types of foods that could be added to the portfolio.

Most people don’t know what a Tiger Nut is, so there was education required to emphasize its benefits over other grain free alternatives.

And, at the highest level, this Client wanted to make it clear to their audiences that this food is not like most snack foods out there. NO harmful oils, artificial sweeteners, blood sugar spikers, fillers or binders, and made with a better-for-you flour alternative.

We set out to make this brand to feel as playful as the folks behind it, while providing education so people know it’s safe to indulge and 'Eat Like an Animal.’

Brand Strategy | Copywriting | Tagline | Eating the Cookies

In collaboration with SHELF Studio