GoodPod

GoodPod makes high-quality coffee in compostable, zero-plastic coffee pods — to address the single-use plastic crisis. They wanted to build a brand that convey there’s no trade off between good taste and doing good.

We wanted to strike the balance between taste and eco-friendly, and educate along the lines of both. We also wanted to highlight that they are a homegrown family business and bring in storytelling.

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Brand Strategy | Web and on-pack copywriting | Web content strategy & copy

In collaboration with SHELF Studio

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