Nothin’ But

The Nothin’ But Client was looking to evolve their brand to feel more modern and fun, and to convey their indulgent AND healthy profile.

We discovered and built the brand around how they represented a sweet spot in snacking —  where healthy ingredients and crave-worthy sidekicks intersect. Instead of grabbing junk food, or limiting yourself to only the healthiest of healthy, there’s thoughtfully-made and craveable Nothin’ But.

Brand Strategy | Copywriting | Tagline

In collaboration with SHELF Studio